Apple crushes its Q4 earnings

Google Pixel 2

Google Pixel 2

IPhone sales were once again top of mind when Apple released the earnings report for its fiscal fourth quarter Thursday, and the company didn't disappoint investors: Apple sold 46.7 million iPhones during its most recent quarter, which is 1.2 million more than during the same time previous year. This quarter's earnings will give a glimpse into the first week of sales for the iPhone 8, one of Apple's newest devices. It's the smallest revenue category for Apple, so it's easier to make big percentage gains in that fashion, but it does point to strength in the company's smaller products. When the dust settled, Apple posted revenue of $52.6 billion.

But investors will also be looking for color on the iPhone X, Apple's most expensive iPhone, during the company's earnings call. But it forecast profit next quarter, which is traditionally its largest for sales due to the holidays, for somewhere between $84 billion and $87 billion.

According to the reports, Where the primary requirement for iPhone X has been the title of extremely consideration and the announcement of the iPhone 8 had been satisfied with shorter than the magnificent sale. Device sales reached 46.677 million for iPhone, 10.326 million for iPad and 5.386 million for Mac. "Apple's year-over-year revenue growth rate accelerated for the fourth consecutive quarter and drove EPS growth of 24 percent in the September quarter", said Luca Maestri, Apple's CFO. That would be slightly better than the same time a year ago.

Each year Apple's sales quarters generally follow a pattern - or have over the past 6 years or so.

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Making the iPhone X is proving to be a challenge because it boasts a color-popping OLED screen, which isn't as readily available as standard LCD displays in other iPhone models.

"What Apple needs to do is manage consumer expectations so they don't get frustrated having to wait for so long for a new phone", Ives said.

Apple has just published its financial results for Q4 2017. The company's net income for the quarter was $2.07 per diluted share.

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