BYU Lifts Ban on Caffeine Soft Drink Sales

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       La Vell Edwards Stadium at Brigham Young University in Provo Utah

Getty Images La Vell Edwards Stadium at Brigham Young University in Provo Utah

For the first time since the mid-1950s, students can buy caffeinated soft drinks at Brigham Young University's dining halls in Provo, Utah.

Perhaps the most interesting comment came from students talking about the economic impact this would have... on the gas stations near campus where they used to get their caffeinated drinks. Smith's directive, focused on "hot drinks", predated the proliferation of soda drinking in the USA, from manufacturers including Coke and its rival PepsiCo PEP, -0.68% Brigham Young, the school's namesake, was the second president of the Latter Day Saints.

The campus has a contract with Coca-Cola and will be installing the "freestyle" dispensers around campus.

At the time, a BYU spokeswoman stated that the rest of the school "has simply chosen not to sell caffeinated beverages on campus".

BYU Food Services began selling caffeinated Coca-Cola products this week, Dean Wright, director of BYU Dining Services said in a post on the school's website.

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"I am drinking CAFFEINATED Diet Coke", one smiling student tells The Daily Universe between sips.

The Church of Jesus Christ of Latter-day Saints, as it is formally known, determined that a reference to "hot drinks" in religious texts only applied to tea and coffee, not all caffeine products. "We created faithful customers out of something that should have been a normal thing, selling caffeine on campus", Monahan said. "We have been looking at this over the last several years as we've seen the increase".

BYU's honor code requires that students "abstain from alcoholic beverages, tobacco, tea, coffee and substance abuse", but does not mention caffeinated sodas.

Jenkins said the announcement does not mean BYU lifted what has been called a ban on caffeinated drinks. Caffeinated sodas will still not be sold at the two satellite campuses in Jerusalem and Salt Lake City.

Current and former students took to social media to weigh in on the new policy, posting photos of themselves holding bottles and cans of the sugary beverages.

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