Facebook Updates Ad, Content Guidelines To Support Publishers

Miniature Facebook banners are seen on snacks prepared for the visit by Facebook's Chief Operating Officer in Paris France

Miniature Facebook banners are seen on snacks prepared for the visit by Facebook's Chief Operating Officer in Paris France

While Brand safety has always been the top priority with thousands of advertisers posting ads on the Facebook, it is mandatory that the company should take some effort especially after the advertisers tanked the YouTube ads after discovering that the ads were run in all kind of content that promoted a lot of degrading phenomena including racism.

In other words, creators should be "who they represent themselves to be, and have had a profile or Page on Facebook for at least one month", explains Grudin. Creators and publishers must have an authentic, established presence on Facebook.

Parties will be given the ability to appeal Facebook's decision to remove their content.

As a result, Facebook is now trying to manufacture new tools hoping that the platform can comfort and clear all the doubts that the advertisers have. This was revealed by Carolyn Everson, VP global marketing solutions at Facebook, in a blog post. For Audience Network, we expect the full list of publishers on the complete set of formats to be available by October.

With early indications that Watch is drawing an audience, coming out with standards early in its roll out gives Facebook an opportunity to build a quality environment. "These standards will apply to ad placements where context could matter, including in-stream ads and Instant Articles", Everson stated.

To also improve measurement of ad performance, Facebook is seeking accreditation from Media Ratings Council, the US-based non-profit industry organisation that will review and accredit its measurement services in three key areas: first-party served ad impression reporting, third-party viewability partner integrations, and upon launch, its new two-second video buying option.

Canelo vows to knock out Golovkin
The fight with Mayweather in 2013 was a massive affair and since then, despite losing, he has actually become an even bigger star. And the ideal fight for me. "I'm expecting the very best Gennady, a well-rounded Gennady", Alvarez said.

Those who share content that repeatedly violates our Content Guidelines for Monetization, share clickbait or sensationalism, or post misinformation and false news may be ineligible or may lose their eligibility to monetize.

These guidelines also apply to videos on Facebook and will extend to "Instant Articles" over time.

To create a more brand-friendly environment, Facebook is updating its advertising and content guidelines. It has also added 3,000 more content reviewers to its team to report content violating community standards.

The nine topics that may not be eligible for monetization are: Misappropriation of Children's Characters, Tragedy & Conflict, Debated Social Issues, Violent Content, Adult Content, Prohibited Activity, Explicit Content, Drugs or Alcohol Use, and Inappropriate Language.

"Facebook is this huge, huge, huge platform, and they haven't really been monetising original content in the same way as YouTube has", said Mr John Montgomery, executive vice-president for brand safety at GroupM, a media investment group for the advertising giant WPP.

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