ITunes Set To Offer 4K Movies For Same Price As Digital HD

Tim Cook chief executive officer of Apple Inc. speaks about Apple TV 4K

Tim Cook chief executive officer of Apple Inc. speaks about Apple TV 4K

Due to the added horsepower provided by the A10X chip, the new Apple TV will be able to encode higher bitrates and not only deliver silky smooth 4k video but also upscale content and make things look the best they can possibly look. Orders for the Apple TV 4K will begin on September 15th and ship beginning September 22nd. The device is called Apple TV 4K and starts at $179. It runs the latest TVOS. Apple will be offering all 4K movies at the same price as HD movies on Apple TV 4K. Some of these will include 10-bit video, known to consumers by the moniker of high-dynamic range (HDR).

Apple is also bringing live sports and TV to the Apple TV too, with support from well over 25 different services. Essentially, Dolby Vision has extra information, which is used to optimise your picture on a frame-by-frame basis. Surprisingly, the company said that content in 4K will be priced the same as content in the lower resolution, and Apple will even upgrade your 1080p movies to 4K automatically for free.

After months of speculation, Apple officially announced the new version of its Apple TV box, which will be sold alongside the existing model.

The headline feature is 4K HDR support.

Netflix on the Apple TV is now also in parity with other platforms, supporting streaming of 4K HDR content. Amazon Prime Video and its growing library of 4k HDR content are also coming "later this year", but we've also heard that before from Apple.

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The Apple TV is the center of your home entertainment system.

Apple TV doesn't have its own display and needs to be connected to a TV. The TV app is also expanding to include Australia and Canada this month and France, Germany, Norway, Sweden, and the United Kingdom later this year.

The next Apple TV is around the corner with the Apple TV 4K. With just two models of Apple TV now available, apple definitely sits in the latter camp.

If you're looking for information about the fourth-gen Apple TV, unveiled by Apple in 2015, we've got plenty of details, including pricing and the best places to buy in our Apple TV buying guide.

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