Rating something 5 stars and 4 stars is vastly different to those of us who pay attention to ratings like that, but with the new system, they would both get the same thumbs up. He also mentioned that the ratings scale was losing meaning since people tended to rank things like award-worthy documentaries higher than the more mindless genre fair, but tended to watch the latter more than the former.
The change comes on the heels of some targeted schemes to downgrade star ratings on the streaming service.
For ratings, you'll have the option for thumbs-up or thumbs-down, which Yellin said yielded 200% more ratings than stars.
The company had beta tested the Facebook-like system with hundreds of thousands of new users around the world a year ago, finding that more than 200 percent more ratings were logged with the thumb system than the star system.
Another feature you might've already seen is a percentage match; Netflix will show a number determining how likely you are to like a show.
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During preliminary test runs, the new ratings method - similar to the binary systems in place on social networks like Instagram and Facebook - was a hit with users.
You can no longer think a movie is just "okay" and slap three stars on it before forgetting whether you even watched it to begin with.
Rolling out over the next few months, Netflix is completely changing the way we see each program or movie's ratings. If the match is less than 50 percent, a percentage won't be displayed.
Founder and CEO Reed Hastings meanwhile said that as a company Netflix was happy experimenting and willing to learn from these experiments. However, that same user-friendly simplicity actually helped inspire Netflix to make the change. Netflix will also include a percentage below the title showing the likelihood of a viewer enjoying a show or movie, according to the entertainment giant's algorithms.