Cereal giant General Mills has removed its bee mascot "Buzz the Bee" from boxes of Honey Nut Cheerios and will send you wildflower seeds for free.
Those who are interested in joining the movement can sign up on their website and are asked to plant them in the spring post-frost in a bee-friendly area.
The company features stats on the declining bee population, stating 42% of bee colonies in the USA collapsed in 2015.
"People need bees. And now bees need people", Cheerios official website states. For the first time this year, a bee species in the US was declared endangered by the US Fish and Wildlife Service.
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Following the transaction, the chief executive officer now directly owns 275,202 shares in the company, valued at $13,972,005.54. Following the transaction, the executive vice president now owns 69,322 shares of the company's stock, valued at $3,516,011.84.
Because if you like to eat, you depend on pollinators, such as bees, to keep food crops going.
American cereal brand Cheerios is running a campaign to boost the shrinking bee population in the US. This move is to help the species receive nutrients and remain strong so they can continue to pollinate. Bees depend on wildflowers to grow and because of climate change, their supply is running out, leading to colony collapse. However, despite our government conducting this report in 2014, NNIs are still widely used here.
To avoid such a future, Cheerios is trying to tackle the habitat loss part of the problem. Over the past two decades its population has declined by a staggering 90 percent.
The company also distributed 100 million wildflower seeds past year in Canada, where bees are in peril as well.