Unsurprisingly, the price was worth it given it has the same appeal as the classic timepieces of TAG Heuer, which launched with Intel's 1.6GHz Atom processor, 1 GB of RAM and a 410mAh battery.
After several rumors and teases, Tag Heuer itself leaked the details of its upcoming Android Wear 2.0 smartwatch before the device's official announcement. Nonetheless, the ability to dump the digital half if you find it's not to your taste, yet still keep some watch functionality, is a welcome improvement. Its second-generation smartwatch, we check out the watch with the snappiest name we've seen, the Tag Heuer Connected Modular 45.
Elsewhere, a deluxe set includes a grade 5 titanium watch, lugs, brown leather strap, Heuer- 02T tourbillon mechanical module, an extra black rubber strap will start at $17,000 not including Value-Added Tax (approximately £13,907). It's not clear for now what features this AI software will enable, though Intel promised it would stand on its own compared to Google's Assistant. It's predecessor is more costly, it cost around $1800 which is $150 more than the new version. There's no heart rate sensor, but the presence of an NFC antenna means you will be able to use the Connected Modular 45 to make Android Pay payments, smartphone-free. The core range comprises 11 different designs in either brushed titanium or black PVD, with 45 additional designs available on request, for a total of 56 design options.
The watch that could support Wi-Fi, Bluetooth, GPS, and Near Field Communications.
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The Tag Heuer Connected Modular 45 sticks to the same design as the Connected, offering sporty looks like Tag's "normal" Carrera watches.
That's in-line with claims made by Tag's CEO back in January, regarding the company's forward looking take on the staid world of smartwatches. The idea was to provide a robust smartwatch that was backed by the quality and manufacturing standards that people expect from a Swiss watchmaker like Tag Heuer. The Tag Heuer Connected Modular 45 starts at $1,650. That wasn't the case with last year's Tag Heuer Connected. The watches are now available for purchase at TAG Heuer boutiques, through select retailers, and on the brand's web store.
While these watches are unlikely to appeal to the budget focused and tech-obsessed among us, the Connected Modular will appeal greatly to those who collect nice watches and appreciate the ability to appear as though you're wearing many different watches just by swapping core pieces.