-After several major department stores, including Nordstrom and Neiman Marcus, dropped Ivanka Trump's products, citing poor performance, the company's revenue boomed in February, mostly from online sales. Additionally, Ivanka Trump brand sales were up 86 percent in November 2016 - the very same month her father defeated Clinton in the presidential elections.
While Tanner clarified that she isn't able to discuss exact online sales figures per Lyst company policy, she said that on a year-over-year basis, the brand's orders were up 557 percent in February. For a number of retailers, the Trump brand was a top online performer and in certain categories, it was the best performance ever by the brand, said the president of the fashion brand Abigail Klem.
Last month, President Donald Trump's counselor Kellyanne Conway made headlines when she appeared on Fox & Friends to ask American consumers to buy Ivanka Trump's products. The company's sales ranking on Lyft skyrocketed from 550th in January to 11th in February.
What was most interesting, however, was the date of the biggest one-day spike, a day when sales had risen by a whopping 219 percent from the previous day.
"Ivanka Trump brand has never ranked in as a top seller on our site", Lyst's US public relations director Sarah Tanner said.
Staples to close around 70 stores in 2017
Total company comparable sales for the fourth quarter of 2016 declined one percent compared to the fourth quarter of 2015. Valtura Capital Partners LLC acquired a new position in Staples during the second quarter worth about $3,360,000.
Slice Intelligence also said that "Nordstrom's Ivanka Trump sales fell 56 percent in February". "To see such an extreme spike in one month is completely unheard of and came as a huge surprise to us", Sarah Tanner, Lyst's United States spokesperson, said. At least according to a profile piece that only spoke with the new president of the first daughter's brand. And recent sales figures show it's paid off. The firm further revealed that the sales from Bloomingdale's website of Trump line surged 29.5 percent.
Lyst, a London-based e-commerce website, said sales of Trump products rocketed in February.
Brand expert Eric Schiffer said while it's possible Ivanka Trump got a "short term entrepreneurial explosion" from the press coverage, the Ivanka Trump brand was bound to grow - particularly overseas - now that its namesake is tied to "the glamor" of the White House.
"I think if a lot of people do a small thing and don't buy a certain brand it can effect the brand". Last month, Ivanka's perfumes soared to the top of the Amazon Bestsellers list.