Major trade groups in Tamil Nadu have made a decision to boycott Coca Cola and Pepsi from Wednesday in view of health and environmental concerns.
Raja claimed that all traders in Tamil Nadu have supported the call to boycott the aerated drinks and that they will soon meet Chief Minister Edappadi K. Palaniswami to demand a formal ban on the drinks.
As per the reports, More than 20 lakh shop will be forced to boycott Pepsi and Cola by TNTF and CTNTA. It will take few more days to assess the actual impact.
Talking to KNN, Tamil Nadu Small and Tiny Industries Association (TANSTIA) President C Babu said traders have called for the protest against the cola brands.
Most of the traders were also anxious about the infrastructure facilities if they ban these two brands.
The traders blame the cola companies for drought in the state since they are said to exploit groundwater beyond permissible limits. "We are promoting Indian soft drinks, and will encourage better sales of fruit juices", he said. PepsiCo has three bottling plants in Tamil Nadu.
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"This call is against the proven fundamentals of robust economic growth and against the clarion call of Making in India".
"IBA hopes that good sense will prevail and that consumers will continue to have the right to exercise their choice in Tamil Nadu", the association said. Many super markets located in Chennai and other parts of the state will not take part in the boycott, DNAsaid.
Traders in Tamil Nadu are beginning their boycott of Coca-Cola and Pepsi.
The IBA said its member companies have skilled farmers and retailers who are "deeply involved in ensuring the welfare and sustenance of local community" and have adopted local villages, restored water bodies, built check dams and helped in poverty alleviation.
"IBA is open to engage with any organisation that has a diverse point of view", Verma said.
Furthermore, he stated that the soft drinks will be manufactured here after in India itself, as a replacement to the ones being circulated now in the market. There have been online campaigns against the factory too.