SoundCloud launches budget plan to attract paying subscribers

The old SoundCloud Go, its fully licensed premium plan in the vein of Spotify and Apple Music - i.e. full access to albums and songs from labels - now becomes SoundCloud Go+ and keeps its industry standard $9.99 per month price tag.

"SoundCloud's unique mix of content, much of which can't be found anywhere else, is an incredibly attractive offering for music lovers who are at the forefront of what's happening now and driving what's next in music", said Alison Moore, chief revenue officer at SoundCloud. The new SoundCloud Go will get you the same 120 million tracks and will cost $4.99 per month for Android/Web or $5.99 per month for iOS, the price gets rid of all the ads so your music doesn't get interrupted.

A regular SoundCloud subscription goes for $10, but now customers will be able to take advantage of the service, even being able to listen to tracks offline and forego ads, but they'll have a somewhat thinner database to choose from. Its $9.99 premium subscription, rebranded as SoundCloud Go+, offers 150 million tracks, with new features to be announced this year.

Apple, which charges $9.99 a month for its music-streaming service, has about 20 million subscribers, and Spotify has over 40 million.

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Soundcloud announced the new alternative today in a press release, along with the release of Soundcloud Go+. SoundCloud didn't characterize the music that will be out-of-bounds for lower-priced members, but $5 subscribers are likely to find themselves locked out of some official songs by big artists. Detailed in the below graphic, SoundCloud Go will no longer be the company's sole paid subscription offering.

Alex Ljung, CEO, SoundCloud, added: "SoundCloud offers the largest, most diverse mix of established and emerging artists, all in one place".

The difference? SoundCloud Go has 120m available tracks.

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