Aside from the imminent arrival of Facebook's new TV app, the company also announced a few changes related to how videos will behave on the site. The sound will fade in and out as you scroll through the content in your feed.
"I've said before that I see video as a mega-trend on the same order as mobile", Facebook chief Mark Zuckerberg told investors and analysts during the firm's earnings conference call on February 1. Users can also disable the feature of autoplay in Settings.
Facebook users love watching video-or at least that's what the social network likes to tell us.
As reported by Business Insider, Facebook videos will now play with the sound automatically set on in the news feed, as long as the user's phone's sound is also on.
"After testing sound on News Feed and hearing positive feedback, we're slowly bringing it to more people". Facebook confirmed to TechCrunch today that sound will not autoplay on Facebook videos if you're already listening to something on your device. Adding sound to the mix isn't likely to win over now critical customers.
The forthcoming app could serve Facebook in securing more advertising revenue out of the $70 billion television advertising market.
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As with new change, this feature poses some questions about how users will choose to interact with the app, because of the potential noisiness of the new feature and how users could easily be caught off guard with the sound on.
With such efforts to dive deeper into the video space, it doesn't seem all that surprising that Facebook is now adding sound to autoplay videos. This should help avoid inadvertent embarrassment that the feature could cause.
The app will let any Facebook user view videos on the site on their own TV, whether it's content shared by a friend, recommended and placed atop the newsfeed, or a Facebook Live video.
In its new update, vertical Facebook videos will look better with a larger preview in News Feed on mobile devices.
The blogpost also said users can scroll through their news feed and simultaneously watch videos on their timeline. On Android devices, you can even continue playing the clip if you leave the Facebook app.